ShareCommoditization of services and competition are forcing the global banking services landscape to undergo a virtual makeover. Nowadays, banks and financial institutions compete with peers based on price differentiation - the thrust is on evolving long-term associations with their customers. They are aware of the impact of customer retention on market dynamics, and they know that rewarding loyal customers with personalized service adds unparalleled value to their offerings. Personalization of this level is possible only through the concept of Relationship-based Pricing.
Relationship-based Pricing (RBP) is a customer-centric framework that helps financial institutions to treat each customer uniquely, based on the overall relationship value, with innovative pricing strategies achieved by streamlining and automating the pricing and billing functions across enterprise.
SunTec pioneered the concept of Relationship-based Pricing, way back in 1999. Ever since our Relationship-based Pricing and Centralized Billing product, TBMS-F, built on the RBP philosophy, was first installed in 2002 by a major European bank, several innovative banks around the globe embraced the RBP concept through our product.
Relationship-based Pricing as a break-away strategy for banks
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Learn more about RBP
"Retail banking: Future is now!", an article
Relationship-based Pricing (RBP): The question is 'when' and not 'if'
Relationship-based Pricing – an article published in Banking and Business Review, Middle East, August 2007
Drawing on innovation – A chat with the CEO of SunTec on Relationship-based Pricing and other business strategies – The Hindu Business Line, India, February 2007
