ShareCommoditization of services and competition are forcing the global banking services landscape to undergo a virtual makeover. Nowadays, banks and financial institutions compete with peers based on price differentiation - the thrust is on evolving long-term associations with their customers. They are aware of the impact of customer retention on market dynamics, and they know that rewarding loyal customers with personalized service adds unparalleled value to their offerings. Personalization of this level is possible only through innovative product bundling and by tailoring service packages to suit the needs of specific customer segments or even individual customers.
SunTec's concept of Relationship-based Pricing (RBP) advocates that each customer is unique, and deserves to be treated differently. Our RBP-based product framework emphasizes on empowering the end-customers with the right financial solution comprising of the right product mix, at the right price.
Learn more about RBP; click on these links:
"Retail banking: Future is now!", an article
Relationship-based Pricing (RBP): The question is 'when' and not 'if'