Create and translate market needs to value propositions
Experience in research preferable
Knowledge of MS Office is essential
Responsibilities
Assimilates adequate knowledge of SunTec’s products and applications and is able to identify how these products and applications can be aligned to customer needs and challenges
Write whitepapers, articles, blogs on markets, positioning and technologies
Formulate brochures, flyers, and value proposition presentations to position the product for different target segments across geographies to deliver the right message for the market
Leverage relations with analyst firms like Gartner, TowerGroup, Celent to assess potential markets and prospects
Conducts in-depth market research to capture new marketable concepts and devise strategic approach across geographies and verticals
Specific analysis – for regions or domains to understand their trends and capture the same as value propositions or collaterals
Cooperates and collaborates with colleagues, cross-functionally, to support the sales process
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