May 12, 2009
Usage-based pricing: Vital for the Future
In the CME industry, the evolving usage patterns of consumers have been prompting operators to come up with the proposition of a tiered model of pricing. The industry was all eyes when Time Warner launched its ‘pay more to use more’ – consumption based billing scheme. Other players might have got more cautious when this scheme boomeranged, as customers revolted this change. Subsequently, it was shelved. Nevertheless, AT&T Inc. and Comcast Corp. are now contemplating similar moves to address what Internet service providers see as the biggest challenge to their networks -- more so now, as video viewing is becoming increasingly popular among net users.

