Podcast

File size: 453 KB
Duration: 7.33 min

Banks have long been using loyalty programs centered around a single product -- usually credit or debit cards -- to reward customers and drive retention. However, today, such measures lack the ‘oomph’ and are non-compelling to the bank's customers. The need of the hour, for banks, is a Relationship-based loyalty solution that takes into account the customer's relationship across the multiple touch points with the bank, which reflect the total relationship value and not just single products. This Podcast shows how SunTec’s relationship-based loyalty management solution helps you to increase profits and drive customer retention.

File size: 5.9 MB
Duration: 6.31 min

Existing systems cannot cater to all the pricing needs of a bank on their own. Banks are in need of a pricing and billing solution that would help them implement their customer-centric pricing strategies better and reap benefits that they envisage – including increased fee-based income, reduced revenue leakage and better customer retention. This Podcast reveals how SunTec's Relationship-based Pricing framework helps banks enjoy pricing freedom and flexibility by facilitating centralized pricing based on multiple parameters, managing customer relationships and improving profitability.