Static Customer Segmentation – a Thing of the Past!
The Bank of Future will be all about the customer. Gone are the days when banks could create standard one-size-fits-all products and offers and expect the customer to subscribe to it.
Customers’ expectations from their banks have moved from being a provider of standard financial products to a partner who understands their financial goals and helps them achieve these goals in the most efficient way. To achieve this banks are moving from being product- centric to being customer- centric.