A Leading Asian Bank Transforms Pricing with Hyper-Personalization

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A leading Asian bank wanted to modernize its pricing models to keep pace with their modern digitally savvy customers in its retail banking division. The bank required a solution that could enable centralized pricing and billing to get a 360-degree view of their customer’s relationship and engage them through hyper segmentation. The bank also launched its Digital Bank (a “digital only” bank) to respond to changing market priorities.

SunTec’s Relationship-based Pricing was implemented in its traditional banking business as well as is being implemented for its digital arm to price customers based on the value of their relationship.

Discover how SunTec Relationship-based Pricing enabled the bank’s traditional banking business to:

  • Save USD 600,000 in revenue leakage
  • Handle >6 million daily transactions
  • Achieve 300% ROI


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