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Enterprise Product Management

Establish customer choice at the heart of your enterprise and enable right selling through the creation of an enterprise master catalog for all products and services.
Suntec xelerate

Why SunTec Xelerate?

SunTec’s Enterprise Product Management on the SunTec Xelerate platform enables a single source of truth for all products and services for the financial services, telecom, travel and insurance sectors. Combined with an end-to-end life cycle management view, this master catalog enables the management of personalized products, including both internal and external partner products. It helps prevent wrong selling through enhanced controls and enables product convergence. SunTec’s Xelerate platform gives the flexibility to define any product or service across all lines of business. This cloud-native and microservices platform further provides comprehensive traceability across the product life cycle and improves time and cost to market significantly.

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Features of SunTec’s Enterprise Product Management

Agile and Flexible

Agile and configurable product creation through an extremely business-friendly framework



Contextual, customer choice-driven, and relationship-based selling of products and services enabled by rules. This includes hyper-personalization of offer management, bundled products and relationship-based pricing for customers

Single Source of Truth

Create a centralized, enterprise master for products and services across all lines of businesses


Business Centric

Use prebuilt product templates in the system or define your own templates with ease



Rich set of configurable rules to fine-tune the product’s business behavior based on context

Extendable Product Set

Holistic capability to manage internal products as well as external partner products

Complete Life Cycle Management

Monitor and track the progress of the products through their different life stages from ideation to expiry

Easy to Integrate

Well-documented APIs allow for easy integration with other systems

Suntec xelerate

"Create a single source of truth for all products, services, bundles and offers."

  • A central repository of products and services: Create a central repository of both internal as well as third-party products and services with complete life cycle management from ideation to expiry.
  • Get more control with a layered architecture: Establish an enterprise-wide, hierarchical capability allowing central management, control and tracking of all market facing products. Consequently, prevent miss-selling and enable the right choice for each customer.
  • Product lifecycle management with deep insights: Ideate and launch the right products; monitor and track the performance of existing products and drive product reviews, renewals and expiry.
  • Depend on an intuitive, easy-to-use framework: With extensive configuration ensure rapid time to market and easy maintenance. Enable seamless integration with the organization’s ecosystem with our extensive set of APIs.


Reduce time to market through a configurable, template-driven framework

Create competitive differentiation by the quick launch of differentiated offers to dynamic sub-segments

Standardize the products and services being offered in the market through a centralized


Personalize and contextualize the products to each customer based on context and the choice of the customer

Enhance choice to customers by mastering partner products and services in the catalog

Improve the quality of revenue through insight-driven product life cycle management

Prevent product proliferation through a rule-based framework that drives contextual behavior of products


Prevent revenue leakage by establishing a single source of truth for all parts of the process, from selling to billing

Enable regulatory compliance with traceability and end-to-end audit logs for every action

Know your customers better and deliver hyper-personalized enterprise product management offerings with SunTec.

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