Why Product Rationalization?
How Can Our Product Rationalization Solution Help Banks?
Our solution, based on SunTec’s proprietary platform Xelerate, will enable banks to rationalize their product and service offerings using a centralized product catalog, while balancing agility and stability as it acts as an engagement layer which effectively decouples the market facing and core systems. With this solution, banks can develop highly differentiated offerings based on context and without adding new products. The rule-based nature of the solution will allow the same base set of products to contain customized conditions such as bundles, pricing, benefits and rewards among other variants to meet the exact needs of customers in any given context. Simply put, banks can create as many personalized offers as needed without adding to product proliferation. In addition, the product and offer management capabilities will help banks manage entire product and offer lifecycles, including ideation, simulation, launch, review and renewal, through a single, agile, enterprise-wide technology layer. Banks can also utilize our solution to incorporate partner products and services into the centralized layer, broadening true customer choice.