SunTec

Rationalize Your Bank’s Product Portfolio to Do More (With Less)

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For any financial institution, innovating new products and offering a diverse set of products and services to their customers has always been a guiding factor for customer retention. However, as, and when new product variants are added, it simultaneously increases operational burden, extensive staff training and the cost to manage a bloated product portfolio. Such product proliferation could lead to mis-selling, risk of non-compliance, and poor customer experience.

Banks today need a lean product catalog and agile systems to nimbly adapt to market changes. From personalizing offerings on the fly to co-innovating products with third-party providers in an ecosystem, banks can truly transform their product management capabilities with the right rationalization strategy.

In this whitepaper, you will discover:

  • A roadmap to eliminate product proliferation
  • Product rationalization approaches and key steps
  • Must-haves in your product rationalization solution

Product rationalization-whitepaper

File name: Product-rationalization-whitepaper.pdf

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