SunTec

Benefits and Loyalty Management

Improve your share of wallet – engage with your customers across product lines with targeted and differentiated loyalty programs. Manage customer relationships holistically to enhance loyalty, improve product depth and reduce attrition.

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Why Xelerate?

SunTec’s cloud-based Loyalty Management on Xelerate platform enables organizations to understand and evaluate each relationship regardless of the complexity of client and account hierarchies, ensuring faster time to market with quick launch of effective loyalty campaigns. It increases the impact of loyalty programs, retaining valued customers, attracting new customers through cross-sell and driving holistic customer-centric programs to facilitate end-to-end customer engagement.

SunTec’s Loyalty Management on the cloud further provides flexibility to define rewards in multiple ways and accumulate through multiple avenues. It helps to reduce cost overruns through pre-campaign cost-benefit analysis and plugs revenue leakage by real-time tracking of the program.

Features of SunTec’s Loyalty Management

Rewards Management

Rule-driven rewards computation, expiry management and ability for manual adjustments based on credits/ debits/ batch and upload mode

Campaign Management

Plan enrollment and ability to set up base plan, campaigns, new plan creations/ updates, usage-based rewards, merchant-based rewards, one time and recurring benefits

Redemption Management

UI-based redemption, web service based (online/ POS) redemption, redemption reversal, burn ratio configuration

Merchant-based Rewarding

Set up redemption rules, multiplier earnings and varying reward cap based on merchants

Personalized Products and Services

Define product/ service variations based on reward strategies, multi-product/ service plans

Detailed Analytics and Reporting

Consolidated statements and report generation, current rewards, opening/closing balance, earning history

"Bring agility to your customer retention strategies."

  • Drive customer loyalty: Gain a holistic view of your customer’s relationship value, relationship tenure, product ownership and usage, thereby predicting customer loyalty and churn behaviors.

  • Create loyalty plans easily: Strategically devise loyalty plans from start to finish (plan definition, computation to redemption).

  • Personalize: Understand your customer needs better and personalize reward types. 

  • An effective customer retention strategy: Implement an agile retention strategy across various lines of business and complex account hierarchies, leading to a larger customer wallet share.

Benefits

Reduce customer attrition through personalized and relationship-driven loyalty programs

Reduce time to market of new loyalty programs through a configurable and easy-to-use application

Improve client experience with easy access to data across channels
Integrate relationships across products and group entities through centralized loyalty management
Increase customer choice through an ecosystem of partners
Improve partner experience through seamless integration and insight-driven decisioning
Enhance partner loyalty through partner loyalty programs
Plug revenue leakage by real-time tracking of your loyalty program
Know your customers better and deliver hyper personalized offerings with SunTec.

Our Latest Insights

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The right pricing is key to better profit margins for the banking sector. Banks today find themselves grappling with eroding customer loyalty. Here are some key pricing tips.
As hyper-personalization in banking drives better relationship management, financial advice, customer loyalty, bank branches will evolve from being mere centers of transaction to becoming centers for new CX.
Rohit Garg, Head of Business Banking and NeoBiz, Mashreq, shares the importance ..

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