Personalization

Tailor your offer to each customer’s specific needs

Banks have a dual challenge today – a demanding customer and a whole new set of competitors. User experiences in e-commerce and other industries with digital offerings are so seamlessly designed that today’s customer sees that as the norm. This sort of experience expectation is increasingly felt across the consumer ecosystem including their traditional banks. The problem is compounded by the fact that customers’ relationships with their banks today is a relationship of friction; they are either intimidated or unimpressed – neither bodes well for the banking industry or the bank. At the same time, new age players in the industry are precisely meeting the evolving experience expectations with their innovative offerings enabled by some of the latest technologies. The only way forward for banks is understanding the power of personalization in banking and using data and agile technologies to anticipate and respond to individual customer needs, designing offerings to target segments of one and through this, building deep relationships.

Why Personalization?

Conventional offers and loyalty programs are a small part of what customers expect to stay with their banks. Personalized customer engagement and an end-to-end experience is needed, mapped to each customer’s unique journey and context. Treating each customer problem as unique and designing solutions to address these needs with speed, across touch points and using available data to do so, can transform customer engagement and experience. The rewards are many – improving customer acquisition, retention, and loyalty, growing wallet share, driving of incremental revenue, positively affecting top-line growth and of course, giving banks a better chance at being relevant.

Personalization is critical because customer behavior and expectations are changing dramatically; today’s customer expects both choice and wants to be treated uniquely. Personalization will help banks win customer trust and loyalty. If banks are to stay relevant and compete with their new age competition, the wise choice is to accept that the key to survival and success lies in personalization and the creating of customized experiences.

How Can Our Personalization Solution Help Banks?

Powered by Xelerate, our solutions empower banks to dynamically tailor their offerings based on the customer journey and overall relationship, to solve for each customer’s unique needs. With these solutions, banks will be able to go beyond their own market offerings and tap into the broader ecosystem in the industry to serve, satisfy and grow their customer base.

Scale and Innovate

Adopt a scalable approach towards hyper-personalized, innovative offers, pricing models and loyalty programs

Create Context

Design and launch hyper-personalized offers, dynamically. Bundle products and extend benefits based on customer profile and behavior to deliver the most contextual offers

Stay Relevant

Provide wider choice for customers by offering partner products and services as standalone or bundled offerings

Offer Control

Utilize our API-based banking capabilities to introduce self-serve and empower customers with control and transparency

Automate Solutions

Achieve rapid product adoption with automatic enrollment and solution recommendations to the right customer segments

Speed Up and Save

Easy integration and interoperability means accelerated time to market and reduced costs of creating and launching new offerings

Configure Easily

Use easy-to-use, drag and drop capabilities to rapidly create hyper-personalized offerings and reduce time to market, product complexity and costs significantly

Key Capabilities and Benefits

Centralized Offerings Repository

Empower product, pricing and partner managers to break out of siloed systems and processes, and easily design and launch bundles and offers

Relationship-based Banking

Develop single view of customers to create personalized, contextual offerings based on customer journey insights, to influence customer behavior and drive growth

Customer Enablement

Offer transparency and control by sharing profile, behavior and consumption information and recommending appropriate offers, while ensuring easy enrolment, de-enrolment and switching

Ecosystem Management

Broaden customer choice by integrating partner products and services into the bank’s offer portfolio

Analysis and Insights

Evaluate and compare customer behavior, usage and profitability trends, by bundle, offer, sub-segment, region and unit, among others, to inform decisions

Augmentation of Core Capabilities

Avoid expensive and risky rip-and-replace projects and augment existing core capabilities by extracting and consolidating necessary data in a centralized, agile solution layer

Know your customers better and deliver hyper personalized offerings with SunTec.