Dynamic Offer Management
Grow and enrich your customer relationships by quickly launching highly personalized, contextual
offers.
Why Xelerate?
SunTec’s Dynamic Offer Management on Xelerate platform is a digital innovation middle layer that can easily integrate with the bank’s existing technology landscape and provide a highly configurable offer management capability that enables customer choice, enhances customer relationships, reduces time and cost to market and propels growth through up-sell and cross-sell capabilities.
Features of SunTec’s Dynamic Offer Management
Contextual
Creation and provision of the right offers to each customer based on their choice and need
Multi-layered
Product, Bundle, Service and Benefit Offers for individual customers, accounts and dynamic
sub segments
Hyper-personalized
Exhaustive and rule-driven qualification and eligibility criteria drive personalized and
contextual application of offers
Life Cycle Management
Quick offer roll-out and offer switching and periodic review and expiry management ensure
the right portfolio of offers
Highly Flexible and Configurable
Easy creation and management of offers with intuitive UX for different personas
Automated
Insight and rule-driven automation of the entire process
"Enable customer centricity with the right solution to each customer’s context and need."
Xelerate provides a comprehensive offer orchestration solution that covers all phases of the offer
development lifecycle, from offer ideation via real-time customer transaction tracking, through the
intermediate stages of offer simulation and testing, and finally to offer fulfilment and tracking in real time.
With real-time analysis of customer behaviour, innovative offers can be rapidly developed and
launched into the market to enhance customer engagement and increase customer lifetime value, so leading to increased profitability and reduced revenue leakage.
Benefits
Drive customer choice by offering contextual solutions
Reduce time and cost to market of specific offers and campaigns
Drive overall relationship value through cross bundle offers and benefits
Improve quality of revenue through automated management of offers including
enrolment/de-enrolment
Improve offer quality and breadth by co-innovating with third party partners
Empower front end staff to service customers through specific and personalized offers
Reduce operational and revenue risk through end-to-end automation
Our Latest Insights
The stakes around trust are higher than ever as customers demand personalized financial services, fairer prices, and greater visibility into fee structures.
Banking-as-a-product is already moving to banking-as-a-service and will have to further move to banking-as-a-lifestyle, where it gets totally subsumed in the customer experience cycle.
The right pricing is key to better profit margins for the banking sector. Banks today find themselves grappling with eroding customer loyalty. Here are some key pricing tips.