The Link Between Your Bank’s Pricing Strategy and Customer Behavior

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Customers today exhibit shifting loyalties with competitive pricing and multiple options to choose from. Now more than ever, banks must focus on fast-tracking customer loyalty and revolutionize their pricing mechanisms with the right solutions to cope with high price sensitivity. Banks must soon leverage pricing to deepen customer relationships with personalization. Find out why pricing plays a pivotal role for banks today in this episode with Sathish Chandran, President and Global Head – Demand Fulfilment Group at SunTec and Peter Yorke, SVP Marketing at SunTec.

Duration:12:52 minutes


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