Businesses globally are increasingly facing competition from non-traditional players, the market is expanding, and business models are changing. Customers on the other hand are demanding more personalized offerings and control over their relationship with the service provider. Additionally, as industries converge there is a growing complexity of ecosystems, which complicates revenue management.
In this fireside chat, discover answers to this crucial subject of pricing and revenue management and how to make customers feel more valued.
Listen to industry thought leaders talk about:
- How relationship-based pricing (RBP) serves as a strategic differentiator
- The role RBP plays in the emerging ecosystem
- Why value-based engagement is important in a digitally flat world