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Driving Value Through Pricing

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Businesses globally are increasingly facing competition from non-traditional players, the market is expanding, and business models are changing. Customers on the other hand are demanding more personalized offerings and control over their relationship with the service provider. Additionally, as industries converge there is a growing complexity of ecosystems, which complicates revenue management.

In this fireside chat, discover answers to this crucial subject of pricing and revenue management and how to make customers feel more valued.

Listen to industry thought leaders talk about:

  • How relationship-based pricing (RBP) serves as a strategic differentiator
  • The role RBP plays in the emerging ecosystem
  • Why value-based engagement is important in a digitally flat world

Watch the Webinar


Gilles Ubaghs
Gilles Ubaghs
Gilles Ubaghs is a Strategic Advisor with Aite-Novarica Group’s commercial banking practice where he is focused primarily on commercial payments and the role that digital transformation is having across the enterprise and broader financial services sector. This includes a range of horizontal industry wide topic areas, such as the role of shifting payment regulations, fintech’s and artificial intelligence, as well as more tactical granular topics such as commercial cards, and payment clearing and settlement systems. Gilles brings over 15 years of experience in the analysis and financial services space creating a range of syndicated off the shelf, and bespoke consulting projects for a wide array of clients at the enterprise, vendor, investor and regulator level internationally. Gilles has direct professional experience in European, Asia Pacific and North American markets and always aims to bring local context into global payments issues. Prior to joining Aite-Novarica Gilles was a Principal Analyst with Ovum where he helped to build up its retail payments practice across a range of key topics. Originally from Belgium but raised in the US, Gilles is fully fluent in French and English. Gilles holds a bachelors’ degree in Social Anthropology from the London School of Economics and is currently based in beautiful Toronto, Canada.
Nanda Kumar
Nanda Kumar
A technology evangelist with over 30 years in the industry, Nanda Kumar (NK) has shaped the wave of customer-centric software platforms and solutions for pricing and billing, particularly in transaction-intensive verticals. He pioneered the concept of relationship-based pricing – an idea industry analysts and thought leaders now acknowledge as the key to balanced pricing dynamics. NK has made SunTec one of the global leaders in revenue management and business assurance space in the financial and telecom industries. Under the guidance of NK, SunTec has forayed into areas such as offer management, loyalty and relationship based pricing. Under his leadership, the company has won several awards and is considered as a leader in enterprise products. He has delivered numerous talks across global forums such as SIBOS, 3G Mobile Forum, Indian Banking Summit, Gartner Summits etc. He is also a widely read writer who has written for many technology oriented newsletters and blogs. NK holds a master’s degree in management and physics.