Differentiated pricing strategies are crucial for banks to engage more effectively with customers. This leading European commercial bank wanted to accelerate its digital transformation initiative to ramp up its innovation quotient and offer customers new and value-driven services and personalized pricing strategies. The bank had an extensive branch network across the country and also owned two of the world’s most innovative online banks. They wanted to revamp their pricing strategy to put customers at the front and center of their future roadmap.
In this case study, discover how SunTec helped the bank: