In an increasingly competitive space, banks must reconfigure their customer engagement strategies to truly make a mark in a customer’s journey. Customers today expect engaging banking experiences and wouldn’t mind shifting to the numerous options that are available to them. Customer-centric and differentiated strategies, offerings, and engagement models can help banks ensure greater customer retention and carve out a niche for themselves.
This leading South Asian bank humanized its strategy to improve overall customer experience and engagement by breaking down operational silos, implementing a comprehensive approach to customer segmentation, and offer better customer experience.
Discover how SunTec helped the bank: