SunTec Helped One of The Leading Banks in APAC Understand Unique Value of Customers

About the client:

The client is the largest bank in APAC region, with a customer base of over 5 million in Singapore and Hong Kong alone. They offer a comprehensive portfolio in Consumer, SME and Corporate segments.

Xelerate®’s rich capability suite enabled businesses to maintain an impressive market presence, while being profitable, and satisfying varied customer segments. The key to this – stellar customer experience orchestration. SunTec solution enabled client to

  • Provide highly personalized product offerings and bundles to improve customer satisfaction and increase the customer base
  • Target high and emerging affluent class and provide them with tailor-made products and services including interest rates
  • Achieve faster ROI with reduced set up time for swift product launch


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