Unlocking Customer Centricity: The Power of Strategic Bundling in Banking

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Fintech and non-bank entities are challenging traditional banking players, affecting their revenue and profitability. Banks are managing these market dynamics by deepening focus on customer-centric strategies and offering highly customized bundles, contextualized to each customer’s need.

However, to do this effectively banks must re-orient their focus towards customer needs beyond banking products, focusing on life-stage goals such as children’s education fund, retirement planning and more. Effective bundling necessitates harnessing the wealth of customer data residing within the bank’s systems and the broader partner ecosystem. Discover key strategies that banks can employ to not only attract new customers but also retain existing ones through well-crafted bundles and packages.

Download the eBook to discover:

  • The crucial role of bundling in modern banking
  • How banks can focus on customer goals
  • Key bundling use cases to help you get started on your bundling journey

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