A Slow Death of Plastic: How Can Banks Stay Top of Wallet?

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In recent times, the credit card industry has taken a blow due to changing customer behavior triggered by the pandemic as well as disruptive innovations such as digital wallets, payment apps and emerging payment models such as BNPL.

How can banks and card issuers reimagine their credit cards program to personalize the ‘credit card experience’ for every customer? From leveraging the power of data to re-inventing the rewards program, decode your way into the customer’s day-to-day life.

In this Point of View, you will discover:

  • The changes in the credit card landscape
  • 3 ways to effectively re-position your credit card programs
  • The role of technology and data to propel customer engagement

SunTec_-cards-POV_16-Sept

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