Banking has always been a tough business with razor-thin margins and tight regulations. Technological improvement has promised much, but in reality banks face more non-traditional competition than ever before.
As technology has improved, customers have become more connected to the web. Banks now have an opportunity to tap into the wealth of customer data to derive actionable insights, understand and anticipate customer needs, and revolutionize customer experience.
In this PoV, discover four key ways in which banks can add value to the customer journey and increase brand loyalty with their customers.