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Industry Research Findings: Creating Value in a Volatile World

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The pandemic, climate change, pace of technology, the great resignation, economic uncertainty, and other such reasons have created a volatile environment. In such a scenario, how can organizations drive customer value, profitability, and fight competition?

This fireside chat delves into comprehensive research done by Feedback Insights about how organizations are strategizing their way to driving value in the future.

In this on-demand discussion, discover:

  • Key organizational focus areas globally and strategic objectives to create value even in an uncertain market
  • Why operational efficiency, bottom lines, and profitability will continue to be key business objectives
  • Why societal impact and sustainability is becoming a serious concern for organizations

Watch the Webinar


Chandramouli Srinivasan
Chandramouli Srinivasan
Chandramouli comes with over 20 years of experience in research-based consulting engagements in the B2B and B2C market spaces. He has positively impacted over 400 organisations through his work, by helping them build effective stakeholder engagements, identifying their votaries, and building a growth strategy aligned to customer expectations and business priorities. He has been the chief architect of Feedback Insight’s growth into a leading research and consulting firm in the B2B space for all ‘active stakeholders and market listening’. In an earlier role, he has led B2B market sizing, go-to-market plans, partner identification engagements etc and has streamlined and built processes and systems relevant to B2B Market Research. He has rich domain experience across various business sectors such as IT/BPM, professional services, knowledge services, the start-up space, financial markets, chemicals, rural markets, electrical & electronics, oil and gas, infrastructure, engineering, healthcare, retail etc. He has worked with leading Tech services organisations in India and globally and has a keen understanding of the market, customer pulse and challenges faced by this sector. EX™, Experience Index, a framework to assess and track customer experience, has been conceptualised by him and has become the most tracked bench mark amongst tech services leaders in India today.
Peter Yorke
Peter Yorke
Peter Yorke is Senior Vice President and Head of Marketing at SunTec. A seasoned marketing professional, he brings strategic marketing and internal communications competencies to SunTec.He handles SunTec’s global branding and marketing initiatives to strengthen the company presence across the world. He has over 30 years of experience in branding, corporate communications, marketing, high-tech public relations, content marketing, training, and strategic communication. He was earlier the Founder and CEO of Yorke Communications Pvt. Ltd., a content marketing firm that created marketing programs for brands. He has also served as the Vice President of Marketing and Communications at Oracle Financial Services Software [formerly i-flex solutions]. He earlier had stints in Tata Consultancy Services [TCS] and Wipro Systems in the editorial and communication function. He has done his Bachelor of Arts in Economics from the University of Bombay and a Diploma in Journalism from the Bombay College of Journalism. He is a member of the International Association of Business Communicators (IABC).
Madhur Jain
Madhur Jain
Madhur Jain is the Executive Vice President, Global Head - SaaS & Solution Consulting, SunTec Business Solutions. He has 25 years of experience with specialization in the Financial Services industry with specific focus on Cross Industry Convergence, Open Banking & Monetization, Digital Transformation, Business Innovation, Customer Centricity and Customer Experience Management.