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Offer Management What Your Customer Wants

Offer management has become a key topic in the retail banking industry as institutions seek to abandon the traditional transaction-focused business model and differentiate themselves from the competitors by offering new products that better address their customers’ evolving needs.

Customer data is key to making this transformation a success, yet established banks are often handicapped by a silo- based legacy infrastructure and a product-focused organization, which make it diffi cult to successfully develop personalized products.

SunTec’s Xelerate solution is designed to help banks extract actionable customer information from disparate silo systems and so get a complete picture of their customers across channels and touch points.


File name: Offer-Management.pdf

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