Deposits are one of the key revenue mainstays of any banking institution and they put considerable effort in attracting and retaining them. But with rising interest rates and increasing competition from fintechs and tech giants, deposit acquisition and retention has become expensive and challenging for most banks. Almost a quarter of new deposits are lost within the first year, putting additional pressure on banks to offer the right product or product mix to the targeted customer segments. Customers today expect hyper-personalized offerings that address their unique financial needs and aspirations and a cookie cutter approach towards interest rates, products, services, and bundles does not work anymore. Banks must leverage their vast data repositories to gain a deeper understanding of customer needs and fine tune their offerings and bundles to effectively address these requirements.