MSB (Erstwhile Maritime Bank) elevates customer experience with SunTec Xelerate
Introduces new capabilities to deploy Product Customization, Relationship-based Exception Pricing, Offer Management, and Fee Collection Automation
Trivandrum, India, 24 June 2019: – SunTec, the leader in revenue management, relationship-based pricing, billing, and customer experience orchestration, announced the successful rollout of Customer Centricity System, powered by SunTec Xelerate, at MSB (formerly known as Maritime Bank), Vietnam. This implementation will further empower MSB with additional capabilities to innovate, offer and effectively manage customer-centric products & services for each target segment as well as bring delight for its valuable customers through personalized offers at a customer level.
MSB aims to bring the best experience to customers and is investing heavily in digital transformation. The bank views digital transformation as a critical tool to understand customer’s needs better, serve them seamlessly, and provide superior customer experience consistently. The SunTec Xelerate implementation is a significant milestone in this journey towards building an agile and flexible IT infrastructure and a customer centric approach that builds highly engaged relationships.
MSB, with these unique capabilities of SunTec Xelerate, can now automatically segment its retail banking customers, based on pre-defined multiple business parameters; this enables MSB to introduce customized products & services for each target segment on a real-time basis. The introduction of exception-pricing capability is another game changer as it equips the bank with additional IT-related capabilities to offer and manage relationship-based pricing more efficiently right up to a customer level.
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With a team of highly skilled folks and our highly innovative product development models, we help our clients to always remain at the cutting edge of technology. A stable, mature and flexible product suite, Xelerate is benchmarked regularly for optimum performance. Coupled with insights from our industry experts and a robust future-ready roadmap, Xelerate continues to develop along with the market. Able to seamlessly integrate with any ecosystem, it is one of the fastest products to implement.
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